dashboards that actually tell you something useful - not just charts for the sake of it. I'll help you build reports that get used

GA4 data isn't always easy to interpret - and reports from other platforms rarely join up. I'll help you build clear Looker Studio dashboards that pull it all together, so you can see what matters, all in one place.

report what matters

Looker Studio's only useful when it shows you the right things - clearly and in context. I'll help you build reports that cut through the noise, bring your data together, and highlight the stuff that actually drives decisions.

Whether it's for marketing, ecommerce, SEO or clients - your dashboards will make sense, stay tidy, and actually get looked at.

what I can help with

I build reporting setups that actually get used - no BS, no filler, just the right numbers in one place. I can:

Design and build Looker Studio reports from scratch
Connect GA4, Google Ads, Meta, Pinterest, affiliates and CRM platforms
Build cross-channel reports - for marketing, ecommerce or SEO
Visualise key events and conversion data
Highlight gaps and opportunities
Create team-friendly dashboards for clients, marketers and leadership
Build reports that update automatically and stay clean over time
Feed data from bespoke sources or CSV where needed

part of the bigger picture

Looker Studio connects everything - from GA4 to server-side tracking, affiliate data to SEO performance. Whether part of a tracking audit, a new GA4 setup, or ongoing optimisation - I'll help you see what's working and where to focus.

view a sample dashboard

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post looker studio support

Once your Looker Studio reports are up and running, I can help keep them fresh - with simple support to match your reporting needs.

tracking & reporting

Keeping an eye on performance and making sure your tracking stays accurate.
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ad-hoc support

Quick questions, troubleshooting, or tracking tweaks - flexible help, whenever you need it.
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but don't just take my word for it...

Dave's expertise in data is truly invaluable. Working with him was a seamless experience-he's not only incredibly knowledgeable but also very personable and always willing to go the extra mile to ensure we fully understand what is possible.

He has a knack for listening to our needs and then delivering the right solution. The reporting dashboard he built for us has already made a significant impact, especially in helping us track website performance and assess the effectiveness of our overall marketing efforts. We're excited to continue working with him and highly recommend his services!

Shanay Pahal
daviesdavies.co.uk

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looker studio guides & insights

Looker Studio is a useful way to turn GA4, Google Ads, Search Console and other marketing data into clearer reports. These guides cover practical ways to build dashboards, clean up data, create calculated fields and make website performance easier to understand.

looker studio reporting examples

These guides show practical ways to use Looker Studio to organise, filter and visualise marketing data from platforms such as GA4, Search Console, Google Ads and other traffic sources.

How To: Report GA4 AI Assistant Traffic Historically
Create a Looker Studio report that combines GA4’s new AI Assistant channel with historic referral traffic from tools like ChatGPT, Gemini, Claude, Perplexity and Copilot.

about me